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A few thoughts about Star Trek:
The First Officer of the Starship Enterprise is a man of logic.
When venturing into the unknown, making the most of what you do know is vital.
Spock is often the first to beam down to unknown planets.
Spock has the most sophisticated sensors.
Spock is often the last person Kirk speaks to before making a decision
Businesses are waking up to the possibility of using analytics as a competitive tool.
You don’t have to be an airline or a credit card company to make it work for you.
You will find a good explanation in ‘Competing on Analytics’ by Davenport and Harris.
Analytics should drive good decisions. Spock is always there to say “Illogical Captain!”
